I had a dead remote control for my DVD burner. This is not a DVD
burner on a computer, but a combination DVD burner/player which
connects to our Tivo and television. The user interface is preposterous,
which doesn’t suprise me, because I used to work for the manufacturer
of it. But aside from the complexity, it was just as dead as a doornail.
So I searched on eBay, and Googled, to see if I could find a replacement
remote. Not surprisingly, someone on eBay was selling the entire DVD
player with a remote for less money than the remote alone. (I once
bought an Apple Laserwriter and toner cartridge on eBay for less
than the toner cartridge alone!) But I don’t need more stuff laying
around the house right now.
Finally I found out about remotes.com from Google.
They had a factory new replacement for just $31, with a very reasonable
shipping cost. I could easily spend an hour looking for a replacement elsewhere,
so I was pretty psyched when it took me just a few minutes to complete the
whole deal.
But after my receipt displayed, I saw a link on their site that said “fix any remote”.
Intrigued, I clicked on that, and it said “1 in 3 remotes can be repaired just
by pulling out the batteries, and pressing every key and sliding every switch,
and replacing the batteries”. That seemed pretty crazy, but I had nothing to
lose. I tried it, and my remote came back to life!
I just wrote to remotes.com and asked them to cancel my order AND to
charge my Visa for $10 anyway, because that advice was well worth it to
me. $10 is probably their profit on the sale of a remote, so they make
their money off of me with no effort on their part, and in the meantime,
I am so happy that I tell all my friends about them.
That is pretty trusting of your potential customers to give them
advice of how that can avoid becoming your customer. I still
need to think about this one. It is certainly good karma, but there is
no equation that can show they are maximizing profit by doing this.
Anyway, if you have a dead remote, forget eBay. That’s the place
to go to.
 – Larry Wall
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